Leveraging our global network and SEKO 360 technology to inspire self-expression across the globe.
Milk Makeup is a New York City-based cosmetics and skin care company created by the founders of Milk Studios. Since its foundation in 2016, Milk Makeup has celebrated self-expression through products that are completely vegan, clean, cruelty-free and paraben-free.
THE HIGHLIGHTS
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The SEKO solution enables streamlined inventory management with advanced WMS technology
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Scaled ecommerce capabilities with in-depth reporting
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Knowledgeable customer service capabilities
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Cross-function growth plan for land, sea and air freight
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Fine-tuned inventory management procedure to leverage flow from both B2B and B2C businesses
THE CHALLENGE
Given their rapid growth within ecommerce, Milk Makeup sought an experienced logistics partner with an established global network to meet and exceed their brand’s trajectory and goals for international expansion.
THE SOLUTION
With their products gaining popularity at a rapid pace, Milk Makeup saw an opportunity to strategically expand into additional markets. SEKO’s global network provides Milk Makeup with access to warehouse space in emerging markets with a cross-functional growth plan supported by land, sea and air freight.
By leveraging SEKO 360, Milk Makeup can monitor ecommerce orders within one centralized report, including order and SKU count, top performing products and order capture reporting with detailed tracking information. This technology has successfully streamlined Milk Makeup’s entire inventory management process.
With SEKO’s ecommerce capabilities, Milk Makeup kept up with their surging popularity. Thanks to the reactivity of SEKO’s team, Milk Makeup improved their Service Level Agreement (SLA) and happy customers experienced quicker shipping times.
“Working hand-in-hand with SEKO, we created a B2B strategy that allowed us to have the intuition and stamina needed to process both large and small volume B2B orders within a concise time frame, in addition to new launches and general replenishments. SEKO rose to the occasion and got it done without skipping a beat!” – Susan Collins, SVP of Operations & Logistics at Milk Makeup
THE RESULT
Within the first three months of our partnership, Milk Makeup shipped approximately 31,000 units within a 24-hour SLA across the board – their largest customer satisfaction achievement to date!
During that time, Milk Makeup also launched their viral Cooling Water Jelly Tint. SEKO’s ecommerce support allowed them to tackle volumes that exceeded holiday season peaks and process almost every order within the same day.
Milk Makeup and SEKO’s combined efforts resulted in optimized operational strategies and improved workforce training, with Milk Makeup now poised for sustainable international growth and enhanced efficiency in its distribution operations.
SEKO’s global expertise continually sets Milk Makeup up for success. Beyond quality network connections, Milk Makeup uses SEKO resources to streamline the introductions of standard business practices, such as parcel and shipping in international markets.
ANY QUESTIONS, WE CAN HELP – HERE’S JUST A FEW WE RECEIVE REGULARLY
- What locations do you serve?
We empower you to scale into every core market, with 150+ offices and counting.
- Can you ship what I need to ship?
No matter how specialist or time-critical your request, we can handle it all.
- How much will it cost me?
No two shipments are the same, so inquire today for an exact quote.
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