Founded in 1989, when Lulu Guinness was 29, with the concept of a briefcase for women which then morphed into an idea for vintage style rose basket bags, Lulu's intention was always to be slightly outré and push boundaries.
Critical acclaim and praise from leading fashion industry figures was instantaneous, paving the way for Lulu Guinness stores as far afield as New York and Tokyo as well as London, and creating opportunities to be sold on the shelves of the world's most prestigious department stores, from Selfridges and Fortnum and Mason in the UK to Luisa Via Roma in Italy, Harvey Nichols, Dublin and Galleries Lafayette China.
Still as involved in her brand as the day she founded it, Lulu designs the interior of every store with panache, ensuring she captures the true essence of her brand, creating a destination where customers can be privy to the weird and wonderful world of Lulu Guinness.
“You can never have too many handbags” - Lulu Guinness
Her iconic designs have surpassed the role of mere fashion accessories. The Collectable bags have been described as 'tomorrow's treasures', becoming permanent fixtures in museums worldwide. 2006 saw Lulu awarded an OBE from the Queen and in 2009 she was awarded The Independent Handbag Designer Awards ICONOCLAST Award for Lifetime Achievement in Handbag Design.
In 2012 Lulu accepted an Honorary Doctorate by The University of the Arts London. She never had any formal design training apart from a year's foundation course at art school and her success is proof that ambition, drive and a deeply ingrained passion for your product are all you need to succeed in the cut throat business of fashion.
Today Lulu still lives by the motto of her hero, the Surrealist artisan and fashion designer Elsa Schiaparelli, 'Dare to Be Different' - and the women who wear Lulu Guinness do just that.
Her creations are regularly seen on the arms of Helena Bonham Carter, Florence Welch, Katy Perry, Dita von Teese, Alexa Chung and Christina Aguilera – trailblazing women who dare to venture outside the parameters set by a predominantly trend led fashion industry.
Global fulfillment and returns solutions
Alongside her thriving online store, Lulu Guinness has retail stores in the UK, USA, Japan and Thailand. The online and retail stores all require order fulfillment, store delivery and international returns logistics, which are managed through SEKO’s Global distribution centers.
"The iconic Lulu brand needed to expand internationally and this presented us with many new challenges, including Global delivery and returns. We've been supported in our growth by the SEKO team and they're continuing to help us to seamlessly deliver style worldwide." Paul Spinks – MD, Lulu Guinness
Visit Lulu Guinness at www.luluguinness.com
