Returns are a vital part of any business. Not only do they allow customers to get their money back if they are unsatisfied with a purchase, but they also enable businesses to get products back that may not have been sold. This can help to improve the bottom line by reducing the amount of stock that needs to be held. It can also help businesses to embrace their consumers’ sustainability principles.
The global cost of returns exceeds $600 billion per year? Our industry-leading return and recommerce solutions empower you to reduce that cost – while making the process faster and easier for you and your customers.
When it comes to your returns, we don’t waste time. At SEKO Logistics, we understand the importance of returns and work hard to make the process as fast and easy as possible for businesses and customers. We are proud to say that we can process returns 11 days faster than traditional logistics providers, who can take up to 18 days.
WHAT ARE RETURNS?
A return is the process of a customer taking back an item they have purchased from a store or company. Many returns result from damaged or defective merchandise, but some may also be due to sizing issues, color mismatches, etc. Online shoppers usually initiate returns by contacting the customer service of ecommerce websites.
WHY ARE RETURNS SIGNIFICANT?
There are many reasons why an efficient returns process is essential for businesses, especially those that sell online. First and foremost, happy customers tend to be loyal customers and also spread the word about their positive experiences – good customer service included. On the other hand, poor customer service will cause customers to look elsewhere for their needs.
Secondly, processing returns quickly is crucial to maintaining a good reputation with shipping carriers such as FedEx, UPS, and DHL. These carriers keep track of return rates, and if yours is too high, you may be charged additional fees or even have your account suspended. Lastly, if you sell through marketplaces such as Amazon, eBay, or Walmart, these platforms also track your return rate and may penalize you if it’s too high by suspending your account or charging higher fees.
HOW CAN I IMPROVE MY RETURN PROCESS?
If you find that you are losing money on returns or that your customer satisfaction levels could improve, there are many things you can do to change that. For starters, ensure you have a clear and concise return policy that’s easy for customers to find and understand. You should also take steps to reduce the number of returns you receive in the first place by ensuring that product images and descriptions are accurate, using high-quality product images that show multiple angles of the product being sold, and offering size charts (if selling clothing) or other relevant information that will help customers make the right purchase decision the first time around.
DID YOU KNOW 92% OF SHOPPERS WILL BUY AGAIN IF RETURNS ARE EASY?
If customers need to return an item, try to make the process as easy as possible by offering multiple return options (e.g., in-store or by mail), free shipping labels, and clear instructions on how to complete the return.
QUICK TIP!
Proactive communication: Manage customer expectations by proactive communications about delays, accurate transit times, discount codes on next sales, and action cards in the boxes. Honesty really is the best policy.
ENHANCE YOUR RETURNS WITH SEKO
Returns are a vital part of any business – there is no doubt about that. At SEKO, we understand this importance and work hard to make the return process efficient for customers and businesses. Through our in-house developed OmniReturns portal, you can offer easy free or paid returns options to your customers - and keep them coming back for more.
If you have any questions or would like to learn more about what we do, please don’t hesitate to contact us today. Contact SEKO today to learn more about our services.
