Case Study

LET’S SET THE SCENE

Town & Country Living is the recognized leader in home textiles specializing in table linens, kitchen textiles, rugs, window treatments, pillows, throws, and innovative solution-based products. With unmatched proficiency in sales, design, development, sourcing, supply chain optimization, customer service and ecommerce fulfillment, they deliver excellence at every stage.

Offering a diverse, multi-product assortment across all home categories, Town & Country Living provides top-tier products and service offerings to its retail partners while responding quickly to the ever-changing needs of the marketplace. 

THE HIGHLIGHTS

  • 24/7 communication access to SEKO teams

  • Global network with local expertise

  • Market preparedness and strategic rerouting

  • Advanced technology platforms for end-to-end visibility

  • Real-time tracking and inventory management

THE CHALLENGE

In light of disruptions caused by attacks in the Red Sea, Town & Country Living experienced significant shipping challenges. The Suez Canal is a crucial route in Town & Country Living’s network, but fewer sailings in that region meant tighter capacity and increased shipping rates. Additionally, with manufacturing hubs across India, Pakistan, Vietnam, China and Türkiye, Town & Country Living sought a logistics partner with the expertise and global reach to navigate these complexities and ensure the seamless movement of their products.

“They don’t react to the market - they are a key market player.”

THE SOLUTION

To keep Town & Country Living’s logistics process agile and efficient amidst market uncertainties, SEKO implemented tailored solutions, including rerouting shipments, utilizing alternative transportation modes and closely coordinating with customs and local authorities to ensure minimal impact on lead times. SEKO manages their ocean transportation, drayage to their Georgia distribution center and transportation to retailers, ensuring smooth end-to-end logistics. Frequent cross-team communication enables quick decision-making and seamless execution.

Additionally, Town & Country Living utilizes SEKO’s advanced technology platforms for real-time tracking and inventory management. These systems have been instrumental in optimizing their supply chain by allowing for improved forecasting, greater shipment visibility and faster responses to potential disruptions.

THE RESULT

Thanks to SEKO, Town & Country Living streamlined its operations and achieved significant cost savings and lead time reductions. SEKO managed the logistics process, from administration to execution, and simplified communication and coordination. With access to global expertise, Town & Country Living can rely on SEKO to help navigate market uncertainties better than before.

With SEKO’s expertise and technology, Town & Country Living has strengthened its supply chain resilience and competitive edge

15-20%
reduction in lead times, enabled by SEKO’s proactive communication and rapid rerouting strategies.
5-10%
savings on transportation costs through optimized shipping routes and consolidation efforts.
10-15%
increase in its on-time delivery rate due to better coordination and real-time adjustments.
ALI YEHIA
SENIOR VICE PRESIDENT, SUPPLY CHAIN AND LOGISITCS AT TOWN & COUNTRY LIVING
“They give us visibility and help us through direct communication and the tools they provide so we can make the proper decisions by reading all the market data.”

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