SEKO Invests in eCommerce Agency to Support Growing Retailers

SEKO Logistics has acquired an equity stake in full service eCommerce agency, Red Hot Penny, in the company’s latest move to provide a complete solution for growing retailers.

Metakinetic has now joined forces with Red Hot Penny, another part of the SEKO Logistics group of companies. The unification of the two agencies under the Red Hot Penny brand combines their extensive experience in creative design, eCommerce technology and digital marketing, with SEKO’s global warehousing and fulfilment operations, providing a truly end-to-end solution for retailers.

The new agency is concentrating its efforts on distinguished retail clients from a variety of sectors, including luxury goods, the arts and fashion brands. Already boasting a portfolio of clients that includes Rolex, Bodas, Claudia Schiffer, River Island, Merc and Larsson & Jennings, Red Hot Penny will tailor its offering to provide unique, high-performance solutions that challenge the boundaries of traditional eCommerce.

Darren Bull, Co-Founder of Metakinetic and Managing Director of Red Hot Penny, commented: “We are at the beginning of a new chapter for our business, which has historically been all about the technology. Combining our passion for tech with Red Hot Penny’s unrivalled creative expertise and SEKO’s logistics offering means that we are providing something quite unique in the industry.”

Jason Thomas, Creative Director at Red Hot Penny added: “We are already experiencing significant demand for our holistic approach to eCommerce; retailers want an agency that will grow with them as they extend beyond the UK market and capitalise on overseas opportunities. Our distinctive and agile offering allows us to support them throughout their journey.”

SEKO Logistics has established a leading position for providing solutions that enable retailers to fast track their businesses into the $1.5 trillion global eCommerce market. In the last 12 months, SEKO Logistics has launched a new integrated eCommerce and logistics division, SEKO Omni-Channel Logistics, and partnered with Caliber Americas to set up SEKO Store Development Services, a new joint venture that delivers project and process management solutions to help expanding retail businesses open stores faster, with greater control and cost efficiency, and increasing their sales weeks per store in new markets.